Fluin Consulting
Qualitative Market Research Analysis

I have been assisting focus group moderators since 2003 in summarizing transcripts for reporting. I will take your transcripts of in-person groups, one-on-one interviews, or online message boards or chats, and transform them into an easy-to read summary and the “best” quotes that support those findings.

I can save you time by assisting you in a variety of ways, such as:

  • analyzing your transcripts and providing a tallied summary of the main ideas and themes that emerge
  • noting any differences and/or similarities among different groups or markets
  • highlighting the "best" quotes that support the overall findings
  • improving readability of online transcripts by correcting grammar and spelling
  • revising and proofing your final report for clarity, accuracy, spelling, and grammar

Contact me today for a sample summary report!

 

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